Broker Check

Life with Perspective is… refreshing.

Client Centered

Our service to clients revolves around six key elements. 

Read the highlights below or watch this brief video to see how it works.


We can help you gain control of your financial life with a range of customized services and online tools that will organize everything from budgeting, taxes and insurance needs to planning, investments and goal setting.


Helping you identify and prioritize your goals is step one for us. Periodic reviews and consistent encouragement, to help you stay on course and achieve your goals, is step two through infinity.


We understand your finances are personal and important decisions can be emotional. Our goal is to provide objective advice and guidance, backed by research and time-tested strategies, when you need it most. We promise transparency and full-disclosure of our costs and compensation.


Life happens. While no one can predict with 100 percent certainty what lies ahead, we can help you create a flexible financial plan that can enable you to proactively manage life’s hills and valleys.


Knowledge is a two-way street. We’ll strive first to understand your background, philosophy, needs, objectives and concerns to develop a personal plan for your unique situation. Then we’ll provide you with the necessary resources to help you understand your options and make confident decisions.


We’re in this together. Because we strive to develop a long-term relationship based on mutual respect, your success becomes our success. We’re committed to working collaboratively with you and on your behalf.

Our Planning Process

Our Planning Process

Financial planning can sometimes seem intimidating, but it doesn’t have to be. We follow a straight-forward process as outlined by the CFP Board. Those steps are detailed below.

1. Understanding Your Circumstances

To understand you and your needs, we obtain qualitative and quantitative information; and we explain why this information is necessary to the process. Examples of qualitative (or subjective) information include your health, life expectancy, family circumstances, values, attitudes, expectations, earnings potential, risk tolerance, goals, needs, priorities, and current course of action. Examples of quantitative (or objective) information include your age, dependents, other professional advisors, income, expenses, cash flow, savings, assets, liabilities, available resources, liquidity, taxes, employee/government benefits, insurance, estate plans, retirement benefits, and capacity for risk. We analyze all this, and address with you any area with incomplete information.

2. Identifying and Selecting Goals

We’ll help you identify goals and explain the potential effect that selecting a particular goal may have on other goals. This discussion is based on reasonable assumptions and estimates. These may include life expectancy, inflation rates, tax rates, and investment returns, among other factors. Then we’ll work with you in selecting and prioritizing your goals.

3. Analyzing Courses of Action

We analyze your current course of action, including its material advantages and disadvantages, and its potential for meeting your goals. Where appropriate, we also explore the advantages and disadvantages of one or more potential alternative courses of action, and how each integrates the relevant elements your personal and financial circumstances.

4. Developing Recommendations

From the potential courses of action, we select one or more recommendations designed to maximize the potential for meeting your goals. This may mean continuing with your current approach, taking a different course, or a combination of elements. For each recommendation, we consider: the assumptions and estimates used; the basis for making the recommendation; the anticipated effects; how it integrates relevant elements of your circumstances; the timing and priority of each recommendation; and whether each is independent or tied with another recommendation.

5. Presenting the Plan

The next step is presenting you with our recommendations and the information considered when developing them.

6. Implementing the Plan

We will then discuss with you and establish whether we will have implementation responsibilities should you choose to move forward with the plan. One of our key roles will be to communicate implementation of the financial plan with you and any relevant third parties. Implementation includes identifying, analyzing, and selecting actions, products and services. In doing so, we consider a number of things, including: the anticipated effectiveness of each action, product or service is expected to be; and the advantages and disadvantage of each relative to reasonable alternatives. We will then make recommendations for next steps and keep you informed as we put those steps into action.

7. Monitoring and Updating

We will establish whether you would like us to have the responsibility of monitoring and updating your plan. If you would, we will outline which actions, products, and services will be our responsibility, as well as how and when we will monitor them. It will also be your responsibility to inform us of any material changes to your life and information. At appropriate intervals, we will review and analyze your progress, obtain additional information, and update your goals and our recommendations as needed. This will be a collaborative process between client and planner. We will update this process in accordance with the CFP® Practice Standards.

Our Investment Strategy

Our Investment Strategy

A sound investment strategy includes a well-diversified portfolio of stocks and other securities that balances risk and reward, while taking into account your individual needs and goals. Keep reading to learn more about our approach.

Applying Modern Portfolio Theory

Modern Portfolio Theory was first documented in 1952 by Harry Markowitz, who later won a Nobel Prize in Economics for his work. The theory helps quantify risk and has become widely accepted by Institutional Investment Managers during the past 50 years.

Diversification is more than simply dispersing one’s “eggs” into many baskets. Modern Portfolio Theory explains the benefits of portfolio diversification and demonstrates quantitatively why and how it works to reduce risk.

Markowitz was also the first to establish the concept of an efficient portfolio. An efficient portfolio is one that has the smallest attainable portfolio risk for a given level of expected return (or the largest expected return for a given level of risk).

Maintaining Diversified Portfolios

It’s important to maintain a diversified portfolio, especially in challenging economic times. That means keeping an appropriate balance of your investments in the stock market.

A sound investment strategy includes a well-diversified portfolio of stocks and other securities. A common pitfall among investors is the urge to commit a disproportionate percentage of funds to an individual stock (because you inherited the shares from your grandfather, for example) or to try to cash in on certain stocks or industries that may seem hot at the moment (such as defense industry stocks during wartime). Rather than becoming married to individual stocks, investors should commit to an investment strategy that helps them to pick and choose investments and get out when appropriate. 

Balancing Risk and Return

Diversification means more than simply dispersing one’s “eggs” into many baskets. The goal is to balance risk and return within your portfolio of investments. The best way to reach that balance is through strategic asset allocation based on modern portfolio theory.

Modern portfolio theory explains the benefits of portfolio diversification and demonstrates quantitatively why and how it works to reduce risk. First documented in 1952 by Harry Markowitz, who later won a Nobel Prize in Economics for his work, the theory has become widely accepted by institutional investment managers during the past 50 years. Markowitz was also the first to establish the concept of an efficient portfolio. Simply put, if efficient is defined as more output for less input, then an efficient portfolio can be defined as more return for less risk.

So what does all this mean, exactly? Keeping in mind that it’s called modern portfolio theory and not modern portfolio absolute fact, there are ways you can apply this concept to your investment plan.

Gathering Important Facts

Begin by infusing as much “fact” into your plan as possible. How old are you? When do you want to retire? What lifestyle do you currently enjoy (measured by monthly expenditures)? From these facts, you can derive additional facts – such as your retirement lifestyle goal, the amount of capital required and consequently your required rate of return.

Next, begin applying theory. Markowitz suggests rate of return can be predicted based on the type (or asset class) of an investment. The risk of an investment can become an objective measure by calculating the standard deviation of its past returns. The standard deviation is a statistical calculation that will tell us the likely range of possible returns compared to the average return. In simple terms, you might have an investment that averages 10 percent return with a standard deviation of 8 percent. In this example, most returns will range between 2 percent and 18 percent in any given year.

By analyzing expected returns and corresponding risk for each asset class, we can begin to determine if the required return for your plan is achievable. We can also determine the likelihood of meeting that return. Further, by combining multiple asset classes into your portfolio, we can further reduce your risk, while maintaining expected return. Thus, the portfolio becomes more efficient.

Standard deviation is a statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance. The standard deviation is calculated as the square root of variance by determining each data point's deviation relative to the mean.

Subjectivity and the Planning Process

The planning process becomes subjective at this point, as we work to assess whether you can tolerate the level of risk (standard deviation, uncertainty) required to meet the expected return. Do not minimize the importance of assessing your risk tolerance. Risk assessment is the most important, and most difficult, step. Since sticking to your plan is the biggest determinant of success, it’s critical that you choose a plan that you will keep. Taking on too much risk results in anxiety, stress, sleepless nights and ultimately abandonment (and subsequently, failure) of the plan.

Again, bring as many facts into the equation as possible. How did you react to past market losses? Did you sell out, feel anxiety, experience regret? How readily can you replace your portfolio, or where are you in your wealth building cycle – creation, accumulation, preservation, depletion? And how important is your objective? Are you willing to take additional investment risk that may result in the delay of retirement five years if you don’t achieve the expected return?

After assessing risk, you must then determine if the expected return in the investments that you are considering with your corresponding risk will meet your needs. If not, it’s back to the beginning, to re-evaluate your financial needs and goals.

Staying the Course

Once you’ve established the best plan for your needs, stick with it – but don’t neglect it. Your portfolio can get out of shape over time, due to the outperformance or underperformance of various asset classes and industry sectors. Your personal circumstances also can change over time (marriage, children, divorce, job change, large purchases/sales, inheritance, etc.), which impacts your overall financial plan.

Periodic reviews of your plan and rebalancing of your investment portfolio are essential to your long-term financial success. According to FINRA, effective performance evaluation is a middle ground between “set it and forget it” and incessant monitoring. An annual review can keep you engaged in your plan while tracking the progress of your investment goals. Meanwhile, your Perspective advisor evaluates your portfolio monthly and keeps you apprised of changes.

This communication may include forward-looking statements. Specific forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include, without limitation, words such as “may,” “will,” “expects,” “believes,” “anticipates,” “plans,” “estimates,” “projects,” “targets,” “forecasts,” “seeks,” “could’” or the negative of such terms or other variations on such terms or comparable terminology. These statements are not guarantees of future performance and involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to differ materially.

MPORTANT: Advisory Person(s) may use proprietary financial planning tools, calculators and third-party tools and materials ("Third-Party Materials") to develop your financial planning recommendations. The projections or other information generated by Third-Party Materials regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Results may vary with each use and over time. Thrivent Advisor Network, LLC and its advisors do not provide legal, accounting or tax advice. Consult your attorney and or tax professional regarding these situations.

The return assumptions in Third-Party Materials are not reflective of any specific product, and do not include any fees or expenses that may be incurred by investing in specific products. The actual returns of a specific product may be more or less than the returns used. It is not possible to directly invest in an index. Financial forecasts, rates of return, risk, inflation, and other assumptions may be used as the basis for illustrations. They should not be considered a guarantee of future performance or a guarantee of achieving overall financial objectives. Past performance is not a guarantee or a predictor of future results of either the indices or any particular investment. Investing involves risks, including the possible loss of principal.

Investment advisory services are offered through Thrivent Advisor Network, LLC, a registered investment adviser. This material, in and of itself, does not create an investment advisory relationship subject to the Investment Advisers Act of 1940.

The purpose of the report is to illustrate how accepted financial and estate planning principles may improve your current situation. The term "plan" or "planning," when used within this report, does not imply that a recommendation has been made to implement one or more financial plans or make a particular investment. You should use this Report to help you focus on the factors that are most important to you. Review the Financial Planning Disclosure Document and the Financial Planning Agreement for a full description of the services offered and fees.

Technical analysis is a method of evaluating securities by analyzing statistics generated by market activity, such as past prices and volumes. Technical analysis attempts to predict a future stock price or direction based on market trends. The assumption is that the market follows discernible patterns and if these patterns can be identified then a prediction can be made. The risk is that markets may not always follow patterns.

The S&P 500® Index, or the Standard & Poor's 500® Index, is a market-capitalization-weighted index of the 500 largest U.S. publicly traded companies.

The Russell 2000 Value® Index measures the performance of the small-cap segment of the U.S. equity universe. It includes those Russell 2000® companies with lower price-to-book ratios and lower forecasted growth values.

The MSCI EAFE® (Morgan Stanley Capital International Europe, Australasia, and the Far East) Index is a broad market index of stocks located within countries in Europe, Australasia, and the Middle East.

The Bloomberg U.S. Aggregate Bond Index, or the Agg, is a broad base, market capitalization-weighted bond market index representing intermediate term investment grade bonds traded in the United States.

FTSE 3-Mo Treasury Bill: The FTSE 3-Month Treasury Bill Index is an unmanaged index designed to represent the average of T-bill rates for each of the prior three months, adjusted to a bond-equivalent basis.

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